Kate Waterhouse Named Aussie Ambassador For Gordon’s Premium Pink Gin

Kate Waterhouse Named Aussie Ambassador For Gordon’s Premium Pink Gin

Diageo has appointed fashion and lifestyle journalist, media personality and TV presenter Kate Waterhouse as the official ambassador for Gordon’s Premium Pink Gin in Australia.

The ambassadorship role will encompass social, experiential and editorial commitments across spring and summer 2018, the latter two as part of Gordon’s Premium Pink Gin’s media partnership with Vogue Australia.

Waterhouse’s appointment comes as Diageo ramps up marketing activity for Gordon’s Premium Pink Gin in time for the spring and summer season.

Gordon’s will predominantly target a female audience by elevating Gordon’s Premium Pink Gin’s chic, stylish and playful credentials in the worlds of fashion, beauty and style.

Gordons Premium Pink Gin [2]

Waterhouse’s first official ambassadorship engagement will be as a representative of Gordon’s Premium Pink Gin at the bespoke Gordon’s Pink Runway at Vogue American Express Fashion’s Night Out in Sydney on Thursday.

Jodi McLeod, marketing manager of gin at Diageo, said: “The global trend and thirst for all things pink continues to charm Australia and the world. Kate is a trend-setter and one of the country’s leading style icons and fashion commentators.

“We’re excited to align Gordon’s Premium Pink Gin with her style credentials and watch the response to our plans in the coming weeks and months, as we head into the warmer part of the year.”

Commenting on her appointment, Waterhouse said: “The trend for all things pink is long-established yet here to stay, and I’m thrilled to be working with Gordon’s to showcase and celebrate new Gordon’s Premium Pink Gin in the stylish and light-hearted world of pink.”




Please login with linkedin to comment

Diageo Gordon’s Premium Pink Gin Kate Waterhouse

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]